The Push Manifesto

A way to do creativity.

A set of principles for innovation and progress — vision, collaboration, inclusive behaviour, and a pragmatic, evidence-based mindset. It prioritises the journey, using waypoints over milestones, targeting shared value for everyone involved.

The Push Manifesto astronaut, drifting through space
The Manifesto

Prioritise the journey.

Push Manifesto is about vision, collaboration, inclusive behaviours, determination, communication, governance, and learning — and above all it prioritises the journey: using waypoints over iterations and milestones, balancing the desire for fit-for-purpose with shared value outcomes for users and stakeholders.

It feeds the Maturity Model and an evidence-based mindset, supporting the scientific approach — daring to explore the latent space, with a pragmatic world-view.

Principles

The building blocks of a push.

  1. 01

    Push

    A logical unit of output that has a beginning, middle and end. ‘End’ generally represents an outcome, doesn’t need to immediately progress to the next, includes all work items, has value, and has an agreement of ‘Done’ — everybody gets something.

  2. 02

    Ambiguity & Cognitive Bias

    These kill projects. Offer high readability, clear mental models, support diverse audiences, adopt simple conventions, reduce complexity, take the least-cost route, seek clarity and always, always question. Take an agnostic approach.

  3. 03

    Risk

    Again, kills projects. You don’t get to space by crossing your fingers — continuously cite and counter risks. Pretty sure Babbage, Boole and Bayes knew Murphy.

  4. 04

    Check-ins, Waypoints & Reviews

    Whilst stand-ups are useful, prefer a low-ceremony, less-noisy follow-up on work items — top and bottom of the week, honesty and shared understanding. Your child’s report card should not be a surprise, by virtue of care and involvement.

  5. 05

    Identify & Remove Road Blocks

    Early identification is key, with an inclusive approach taken.

  6. 06

    Creating Shared Value

    An inclusive and humble approach, in recognition that your project — whilst having value and benefits — contributes to wider goals.

  7. 07

    Mise en place

    Don’t start a project without your mise en place done. Get those vegetables chopped.

  8. 08

    Work Items

    Work items, tasks and cards transform Assets. Link the work item to the asset. Don’t deposit results back into the task. Knowledge management is first-class.

  9. 09

    Getting it Wrong

    Being learned, critical thinking and taking a scientific approach will always help you climb those mountains.

  10. 10

    Go Find Out

    Engage. Engage early, and enough — even if to make friends. Get out of the chair and go find out. Do the work, and don’t repeat the obvious.

  11. 11

    Know when to Roll ’Em

    Manage your work effort, dial in your approach and don’t push your luck. Only kick a push if the conditions are favourable. If it can go wrong it will — Murphy’s law applies.

  12. 12

    Hypothesis

    Every great idea starts with a test strategy. It doesn’t exist if it can’t be tested.

Voices

Small things, more often.

I push the trolley around the supermarket. I push myself to exercise. I push my kids through school. Why is the creative process any different?
Michael Wise
Small things more often.
Michael Wise
Shovelling dirt is still shovelling dirt. Doesn’t matter if you do it iteratively. Software development is complex, hard work — find a way to recognise that.
Michael Wise
Programming: loops, sequences and decisions. Everything else is just abstraction from the truth.
Michael Wise
I haven’t, but this is how I would work it out.
Michael Wise
Like building a cathedral out of a tornado.
Michael Wise
Keep the turbulence down.
Leon Bambrick
Just get on with it.
Steve Rogers
T-shirts are like ideas — you change them when they don’t fit.
Michael Wise
No problem, let’s work it out together.
Michael Wise
Creativity has no timeline.
Michael Wise
People and data don’t change. Pretty sure there’s a cave painting out there with FNAME and LNAME on it.
Michael Wise
Create habits. People, process, technology and habit. If you want people to do things, create habits.
David Wise
No plan survives first encounter.
Dwight D. Eisenhower
Scout mindset: being able to see things as they are, not as you wish they were.
Julia Galef
Perfect is the destroyer of good enough!
Dennis Shortis
You are under no obligation to remain the same person you were a year ago. You are here to create yourself, continuously.
Richard Feynman

Get out of the chair and go find out.

Read the long-form thinking behind the manifesto on the blog, or dig into the source on GitHub.

Push Manifesto — A way to do creativity